Choosing the Right Photographer for your brand

In today's fast-paced digital world, businesses must ensure they stand out from the crowd. In Australia alone, 83,095 online shopping businesses compete for the attention of [19.45 million Australians](https://www.redsearch.com.au/resources/australian-ecommerce-statistics/#:~:text=Australian eCommerce Shoppers Statistics&text=In 2020%2C 5.1 million Australian,million in the last month.) who checked out their online carts and purchased something from an e-commerce site.

In this blog post, we'll discuss the importance of professional product photography and provide vital tips on choosing the right photographer for your brand.

Why is brand photography important?

Working with a professional product photographer is one way to stand out. A professional photographer can create a suite of high-quality images that represent what your brand is all about, also known as brand photography. These professional images significantly affect how a customer perceives your brand. More importantly, investing in professional product photography increases your sales and conversions.

Brand photography boosts your e-commerce business in several ways.

First, brand photography can make your products look more attractive and appealing, which leads to more sales. A professional photographer knows how to highlight a product and its features best. Professional photographers have extensive experience taking photos of various products and know how to make your products stand out.

High-quality images also allow customers to see your product's details and help your customers make an informed decision about whether to purchase an item. If you choose to take your own product photos, you may not have access to the right lighting that shows off your product's best angles.

Next, brand photography helps establish your brand identity. Consistent images that adhere to a particular style, colour set, or theme helps customers instantly recognise your brand and appreciate your brand story.

Lastly, professional, high-quality images can help improve your search engine ranking. Search engines prefer to rank websites with high-quality photos, which can help your site appear higher in search results - a goal for all e-commerce businesses.

How to choose the right photographer for your brand?

Choosing the right photographer to execute brand photography for your e-commerce business can be challenging and overwhelming. There are numerous photographers with a wide range of services and rates that offer seemingly equal services. However, not all professional photographers are the same.

Here are some tips to help you make the right decision:

1. Look at the photographer's portfolio.

   1. This is crucial. See if the photographer's style matches your brand's aesthetic. Look for consistency in their work and double check they have significant experience shooting the type of products you sell.

2. Read reviews and testimonials.

   1. Look for reviews and testimonials from other e-commerce businesses that have worked with the photographer you are considering. These client reviews help give you an idea of how it is to work with a specific photographer and also offer valuable insights about the quality of their work.

3. Consider your budget.

   1. Professional product photography can be expensive, so it's essential to consider your budget when choosing a photographer. However, remember that brand photography is an investment in your business, so it's worth working with a professional photographer who can deliver high-quality images.

   2. Remember, most online shoppers base their purchases solely on photos, so having the best pictures of your products is crucial.

4. Ease of communication:

   1. Make sure you get along with the photographer, they are easy to communicate with and open to your ideas. A photographer should be able to understand your brand's vision and translate it into the images they create. Additionally, check that they are willing to collaborate with you and make any necessary changes to the images they create.

5. Professionalism:

   1. Make sure the photographer you choose is professional and reliable. They should offer a clear contract outlining their services, deliverables, and timelines. In addition, they should be easy to work with and able to meet your deadlines.

For example, there might be a photographer whose work you love but can't be reached for days on end. No matter how much you love the photos they take, the stress of not being able to contact your photographer (especially if you have a deadline) is not worth it.

When choosing a photographer to work with, consider all the points above. Prioritise which aspect is most important to you, whether it's their portfolio or your budget, and make an informed decision from there. Don't give up one aspect for another but instead, find a balance between all aspects to decide on the right professional photographer for you.

Simply put, investing in professional product photography and brand photography helps your e-commerce business achieve success. High-quality images improve your online presence, establish your brand identity and ultimately increase sales and conversions.

Contact Photoworks today to discuss how our professional brand photography services can help improve your business.